Bachelor’s Degree in Social Communication (BS)

The Bachelor’s Degree in Communication Sciences program is designed for students to develop through systematized learning tools built by professionals with strong humanistic and Christian responsibility and a service orientation toward managing mass media, producing content, and promoting new communication approaches for a society increasingly in need of justice and equity in freedom of expression and the free flow of ideas.

The academic content is designed so that students analyze new strategies in public communication and the management of globalized intellectual resources used across multicultural diversity, as well as understand the use of social media and the internet as a way to educate and deliver an appropriate message directly to the receiver, covering its impacts and consumption, among other issues, and building the quantitative and qualitative competencies specific to this field.

Objectives

• ●Train students in the areas of research in social communication
• ●Prepare students with the foundational knowledge that lets them later pursue advanced degrees such as a master’s
• ●Train students in the analysis of creative communication
• ●Prepare graduates to advise institutions and businesses in basic and applied communication research
• ●Train Communication Sciences professionals of high academic and professional quality grounded in Christian principles and values
• ●Offer opportunities for sustainable professional development through training and continuing-education programs in Communication Sciences
• ●Promote the adoption of a healthy lifestyle consistent with the principles and values that support a better quality of life and service
• ●Promote the practice of Christian biblical principles and values in students’ overall formation

Methodology

World Theology University offers this program through real-time virtual training under a synchronous and asynchronous model. This system uses technological and physical resources with virtual-classroom instruction so students can advance their studies by attending their academic sessions on the day assigned at WTU. In other words, students get flexible, structured, student-centered courses with systematic in-class activities. Virtual training also offers the advantage of real-time engagement even when distance might otherwise be an obstacle, letting students advance their education while working, where circumstances allow.

Each course runs for one quarter (16 weeks), for a program total of 110 credits. When students take courses in real-time virtual mode through the WTU platform, a set schedule and set ways of interacting in real time are maintained. Students exchange impressions, analysis, and discussion on the subject with the facilitating instructor around the course’s instructional content. Local and international students train through this system. WTU provides course content built to international standards which, with prior authorization, may be downloaded in HTML and PDF format for online use. Once enrolled, students receive the following benefits through their access code:

• ●Interactive activities with tutorial support.
• ●Access to the virtual library.
• ●Online tools for collaborative learning: forums, chat, wikis, debates, discussion groups, and news.
• ●In-person practicums for select courses, and remote practicums for corresponding courses (in-person sessions are held only at the training center where the academic program is offered and enrollment is formalized).
• ●Online or platform-based assessments and final exams.
• ●Academic-progress grade reports.
• ●University wellness services.
• ●Online or phone academic counseling.

WTU 2026 Registration Form →

PROGRAM CURRICULUM

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

ELECTIVE COURSES — 9 CR

• ●TBF-101 Biblical Theology of the Family — 2 Cr.
• ●APP-200 Christian Counseling in Diversity — 2 Cr.
• ●HER-301 Hermeneutics — 2 Cr.
• ●ANT-302 Biblical Anthropology — 2 Cr.
• ●ECL-201 Ecclesiology — 2 Cr.
• ●COB-400 Spirituality and Psychological Counseling — 3 Cr.
• ●MCM 303 Christian Missions in the Modern World — 3 Cr.
• ●COB 401 Transformation and Learning — 3 Cr.
• ●COB 402 Ministerial and Cultural Apologetics — 3 Cr.

Total Credits: 101 + 9 = 110

COURSE DESCRIPTIONS

LCS 110 Introduction to Mass Media

This course covers Communication and how the media have evolved, starting from functionalist perspectives common in the study of media effects. Students practice theoretical and practical analysis of the field’s expanded epistemological transformation, moving beyond viewing media purely as instruments toward a cultural, historical, and social framing that uncovers their communicative nature. The general teaching objective is up-to-date instruction that prepares students to assess and argue about events occurring in society with an approach that accounts for the communicator’s social responsibility.

LCS 111 Radio Production

This course provides thorough, in-depth preparation to give students a solid grounding for professional work. Its main objective is to offer students the essential theoretical knowledge and appropriate practical preparation to begin practicing radio production in a broadcast setting, focused on the real, current state of radio as a medium. The course structure follows an orderly presentation of the elements, characteristics, and tools involved in shaping a radio message — beginning with the conditions of the communication process in this medium, moving to instruments, communicative codes, and program production, and finishing with radio genres and styles.

LCS 112 Audiovisual Production

This course covers theoretical-practical concepts on the wide range of access to radio and television channels and audiovisual consumer products as processes. Students learn about the transformation of audiovisual production in the digital era and how traditional production standards change, much as programming needs or the aesthetics tied to audiovisual execution and formal expression change. The instructor works with students, starting from production and social needs together with the consumer market, on optimizing available resources to secure the best possible quality within set timeframes and budgets, ensuring products meet their communicative goals. The course covers the development of audiovisual and multimedia projects from conception through delivery to a client and distribution across different media and formats, based on the coordination carried out by the production team responsible for design, planning, and executive control of the entire audiovisual and multimedia production process.

LCS 113 Spanish and Oral and Written Expression I

This course trains students in academic writing and, in their professional practice, builds their fluency in writing technical reports for administrative use, in both oral communication technique and academic writing. With instructor guidance, students develop and reinforce their command of oral and written communication, organized around sentence logic, descriptive and explanatory paragraphs, and other structures.

LCS 209 Christian Philosophy and Thought

This theoretical course begins with the ideas of great thinkers of the era. The instructor guides students toward understanding Christianity as a religion revealed on the basis of the Word of God, rather than grounded in human rational reflection.

Students will examine, over the course, the development of Christianity, its settlement and growth amid the hostility of the authorities and pagan and Jewish intellectuals of the era, analyzing how that hostility took the form of theoretical-philosophical attack, and how Christianity responded through philosophical-theological argumentation. Students will study, in groups and individually, the great Christian writers of the period and how they used Platonic philosophical ideas while also finding tension between philosophy and theology. They will also examine the dispute between Christianity and apologist doctrines in the early centuries — figures such as Saint Augustine and the priestly orders of the Catholic Church — and who the apologist fathers were and their contributions in defense of Christianity.

LCS 210 Spanish and Oral and Written Expression 2

This course is built around three types of activities: theoretical and practical classes in the virtual classroom, along with students’ personal work at home. Students learn the biological foundations of language and communication processes, and how to manage and oversee editorial quality to advise on and correct language in oral and written communication and expression, critically evaluating different bibliographic materials and authors from a theoretical perspective. The instructor guides students toward objectives built around presenting documents and oral work and written corrections; identifying the different types and analysis of oral texts and levels of linguistic components; and managing all the components that make an oral discourse effective, covering both the message conveyed and factors external to the message, such as the audience and speaker’s situation, technical elements, and interaction, among others.

LCS 211 Information Analysis

In this course, students receive comprehensive training in analyzing and structuring information for later sharing with a consuming community. This field requires interdisciplinary study of basic concepts in Communication Sciences, drawing on research into the symbolic process of human communication. The instructor works with students on the public function of information and the structure of the communication system, addressing the responsibility communicators hold toward society.

LCS 212 Communication, Linguistic Culture, and Method of Analysis

In this course, students are trained to integrate theoretical-practical concepts based on language and its tools as applied to communication — how social culture impacts the linguistic system of discourse — and to acquire the basic terms, concepts, and theories (grammatical, semantic, and pragmatic) needed to analyze language and discourse within their psychosocial contexts. Students will learn how discursive structures (verbal or non-verbal) are applied and analyzed in relation to their persuasive function on public opinion, their sociopolitical and commercial function (effects of propaganda and advertising), and their function in expressing and constructing the social identities they convey. The different forms discourse takes are therefore observed and critically analyzed in relation to the ideologies they express and reproduce. Communication is understood here as a process, so students must know and identify the elements that make it up. Information and communication, along with their characteristics and elements, are analyzed practically through various exercises, since the core activity of this course is building students’ analytical skills, which will let them later construct a critical stance toward the messages they receive from different media such as television, print media (newspapers, magazines, etc.), film, or radio.

LCS 213 World Religions

This course helps students gain basic knowledge of the major world religions in their historical context and within the framework of international relations. It also aims to help students discover how religions have shaped cultures and relations among peoples throughout history. Students will theoretically examine the major religions and their traditions (Judaism, Christianity, Islam, Hinduism, and Buddhism) and other belief systems. The course also shows how religions have influenced human rights, armed conflict, diplomacy, international organizations, and ecology.

LCS 214 Social Research and Public Opinion Methodology

In this course, the instructor leads a theoretical and practical exploration of the foundations of scientific research and contemporary methodological debates, deepening students’ conceptual understanding of different research strategies, their language, tools, and applications in the field of social communication. Instructor and students will design data-collection techniques and instruments for public opinion, market, and monitoring research.

LCS 310 Social, Cultural, Semiotic, and Psychological Anthropology

This course covers two fundamental areas: first, the epistemological approaches and objectives that should guide an introduction to the study of Social and Cultural Anthropology; and second, three themes broken into lessons that explain and develop in detail the full set of concepts covered, the different existing perspectives on them, and the theoretical, practical, and methodological dimensions that follow, both in the field of culture and identity and in that of methods and techniques. Instructor and students will review various bibliographic sources bringing together the course’s required and recommended readings.

LCS-311 Planning of Communicative Processes

This course gives students theoretical and technical knowledge on organizing and structuring ideas, building discourse, writing, scriptwriting, and techniques for oral expression, announcing, and public performance — in both direct and mediated communication settings (sound amplification, screen presentations, video, internet, radio, TV, etc.). It serves as core, cross-cutting training aimed at building the competencies and knowledge students need for both strictly professional communication tasks and broader social outreach.

LCS-312 Principles of Ethics in Christian Settings

This theoretical course covers the principles that should govern a ministry and its representatives in Christian settings. The instructor guides students toward a better understanding of what it means to be a minister of the Church, and how that role includes everyone who represents and works for the Christian Church in the community. Instructor and students will analyze the foundations of ethics and engage in reflection, presentation, and discussion of Christian values among members of a Christian community. They will also produce essays and practical literary work analyzing the Ten Commandments in light of the following premises:

The Christian family is a domestic church.

Through Christian education, parents help their children become more aware of their faith.

The family is a community of faith, hope, and charity — which is why it can be called a domestic church.

The Christian family is a communion of persons reflecting the communion that exists in God among the Father, the Son, and the Holy Spirit.

Just as God is Creator, the family shares in that work by bringing children into the world and raising them.

LCS-313 Communication Planning in Public Policy

This course covers the theoretical concepts of public policy, ranging from the broadest views encompassing “all” of a state’s activity to narrower views restricted to specific types of public action, which leave out important — though complex — dimensions of the State–Society interaction. The instructor addresses with students the inherent complexity of social policy, especially policy directed at children and adolescents, which poses a challenge involving all three levels of government service. Students will examine the leading role played in the design, implementation, and evaluation of social policy directed at the most vulnerable populations, identifying and positioning corporate, economic, and social sectors and their role in existing public policy, and analyzing the communicator’s role in the actions and initiatives at each stage of public policy, in support of the organization’s broader objectives.

LCS-314 Communication Planning in Production Systems

This course rounds out students’ training by covering production methods, inventory management, materials management, materials-requirements planning, production-capacity management, production control, and the design of production and operations systems, in light of today’s globalized operating environment. By the end of the course, students will have developed the ability to analyze and synthesize, make decisions, solve problems, work in teams, apply critical reasoning, engage in self-directed learning, apply theoretical knowledge in practice, manage interpersonal relationships, manage information, organize and plan, and act with responsibility and ethical commitment to quality work — along with honesty, tolerance, respect, and sensitivity to equal opportunity.

LCS-410 Image Production

This course covers different visual languages, drawing on production practice and image analysis. Both producing and analyzing images are necessary activities for literacy in this subject. The instructor introduces students to practical approaches for analyzing images (still, sequential, and moving), building on the concepts and theoretical content of the subject. Students should learn to use the technology available to them as a means of expression. From this perspective, art and communication are understood together: photography is learning to express oneself through a language with its own characteristics and expressive techniques. This also includes the use of new technologies, such as phones and laptops, tools that also serve for digital work. The course aims to create a space for studying and analyzing the visual language we encounter daily, with the virtual classroom serving as a creative space where students practice the course content.

LCS-411 Ethics and Communication Services: Interdisciplinary Seminar

This seminar focuses on locating and examining the tensions involved in the varied conceptualizations of specific topics in scientific and technological development, through interdisciplinary teamwork, addressing the relationship between the body and matter. It focuses on complex, problematized representations of the body across different media, such as visual arts, television, film, literature, architecture, dance, and theater.

LCS-412 Text Comprehension and Production 1

This course treats culture as a formative foundation, within a linguistic framework, for understanding a text, its writing, and those who take part in it. The instructor introduces students to the interpretive field of language use in constructing social reality. Students learn the basics of writing a text or reading material, situating them within the process of creation and re-creation through which culture grows, feeds back on itself, and is enriched. Students will analyze the challenge of writing within composition aimed at changing a state of knowledge or attitude in society in the face of new problems, such as communication with groups, with social institutions, and mass communication. Here, writing is a tool of composition, and composing means having something to say to someone in order to achieve something in the best possible way under given conditions. Written production as a task therefore involves resolving communication problems at both the individual and social level. In this sense, a writer’s prior knowledge, available processing resources, current production strategies, knowledge and past experience, and past successes or failures communicating with particular audiences all expand or limit their ability to solve a given writing problem effectively at a given moment.

LCS-413 Communication in Education, Marketing, and Advertising

This course covers theoretical-practical concepts related to advertising and communication. It addresses a complex subject that helps consolidate communication concepts and gives students the tools to navigate the new, shifting sociocultural communication landscape facing advertising today, shaped by social media and internet use and today’s consumer demand for changed messaging and attitudes. The course aims to deepen the study of the instruments that make up the communication system, learning to combine them appropriately to meet organizations’ communication objectives and support company marketing goals. Students engage with concepts presented in theory sessions, which are then applied in practical seminars, additional readings, and case studies presented in class.

LCS-414 Journalistic Orientation

This course consists of theoretical-practical modules covering: founding paradigms; the message as stimulus and effect as behavioral change; empirical sociology and media-audience studies; the functionalist theory of communication; communication and interaction; conceptual openings; the concept of discourse and the symbolic order; meaning, social practices, and power relations; discourse genres and their cultural matrices; cultural hegemony; mediatized society; structural transformations of public space; media and agenda-setting; the field of journalism and the logic of news production; news-production processes; “gatekeepers”; “newsmaking” and production routines; and informational versus political discourse. This orientation sits at the intersection of communicative and educational practice with students throughout the course, building relational channels that bring a communicative dimension into communication activity and educational reflection into communication phenomena.

LCS-501 Radio and Television

This course covers the theoretical concepts of Radio and Television based on their historical evolution and impact on the population. Students learn to analyze the full evolutionary path, including important pioneers of communication from the 19th century to the present.

LCS-502 Photography

This course helps students conceptually understand photography as a medium of communication, and its transmission and expression of ideas as a process involving both emission and interpretation. Students review theoretical material with a hands-on progression from simple to complex aspects of photography as visual expression and its optics-based communication system. Students will identify the visual aspects of photography and the semiotics of its relationship to the image.

LCS-503 Content of the Christian Sermon

This course is grounded in theoretical-practical concepts of biblical texts, their development, and structure. The instructor guides students toward understanding the impact of a message built on an ordered structure, where each part relates to the others and serves the whole, giving it power to reach the minds and hearts of listeners. Students learn the order a sermon should follow to communicate in a logical sequence between its parts, deliver the message directly to the heart, and avoid a disorganized, ineffective presentation. Throughout the course, the instructor guides students in practicing documents and essays and stresses the importance of clear teaching and instruction for a preacher. By the end of the course, students should be trained in the structure of a sermon, which should include: Title, Introduction, Proposition, Divisions, Illustrations, Applications, and Conclusion.

LCS-516 Discourse Analysis Seminar

In this course, the instructor covers with students the study of discourse analysis, its object of study, and the main schools of thought and approaches. Throughout the program, students, with the facilitating instructor’s help, build the skills and tools needed to carry out pragmatic-discursive analysis of oral and written texts. Students will identify the composition, configuration, and production of different types of discourse, discursive context, and the individuals actively taking part in discourse.

LCS-517 Cinematic Communication

In this course, students learn to identify the audiovisual message as a medium driving contemporary communication processes through audiovisual resources. The instructor covers recent theories on audiovisual resources as an endless source of messages in our civilization, and understanding the language that structures them is therefore an essential tool for establishing any communication system. Given the constant flow of information, the instructor guides students to identify specific details within that constant audiovisual information flow, to detect signals that can sometimes blur the line between reality and its representation and the type of language used. Students also practice working with images and the indicators involved in a representation — a sign and the real object it represents — to express a given idea. Knowledge and correct use of this code is therefore essential, complemented by a critical outlook on the alienation caused by mass, unreflective image consumption.

LCS-610 Creative Writing and History of Journalism

This course covers the basic techniques of creative writing that let students express a thought coherently, clearly, and precisely. Students will interpret and produce oral and written texts using practical techniques and tools that build creative capacity and encourage the desire and ability to explore new directions in communication. With the support of texts and bibliographic material, students will explore the world of literature and discover the historical evolution of journalism — models shaped by state-controlled European ideological press and by the supply-and-demand-driven American press. Covering the impact of the 19th century and World War II, the instructor explains how these models merged into today’s journalistic model and its designation as the “Fourth Estate.” Understanding modern journalism, its influence on public opinion and on the other branches of government in Western democracies, and its significant social function, requires theoretical knowledge of the mechanisms that produced it and its evolution.

LCS-611 Media Communication, Analysis, and Critique

This course covers theoretical concepts about the aims and social function of mass media, with emphasis on analyzing the discursive mechanisms specific to different media — press, radio, and television. By the end of the program, students must demonstrate and analyze key aspects of the communication field broadly, and analyze mass communication from the standpoint of sender, message, content, medium, receiver/audience, effects, and more, while building critical awareness of the growing influence of media and new technologies in today’s society, and developing proposed instructional interventions in these reference fields.

LCS-612 Communication Technology: Social Networks

This course covers, theoretically, the practical application of today’s technological development, which has driven a new social revolution through the development of the “information society.” This reflects the idea that information, as raw material, will be the engine of this new society, giving rise to new professions and jobs or reshaping existing ones. The instructor guides students toward the practical use of electronic resources within the broader concept of television, telephone, video, and computers and their many software applications, and the impact of communication networks using the internet in shaping a digital culture and interpersonal relationships. Students will be able to critically identify significant social differences and the use of technology for communication, distinguishing between media of communication and media of broadcast, moving from a traditional model to an interactive, changing, dynamic process. In other words, today’s broadcast media span both traditional outlets and virtual spaces, prominently including social networks and various technology-supported mechanisms for interacting with groups of people.

LCS-613 Information Technology and Modern Society

Broadly defined, information technology is a science that studies the methods, processes, and techniques for storing, processing, and transmitting data and information in digital format. Throughout the course, instructor and students review and analyze various theoretical-practical resources to assess the importance of technology in human communication. Given the effects of the many political, economic, social, and scientific-technological developments that characterize humanity’s current historical period, the boundaries between scientific disciplines — including the three mentioned — are blurring; what matters more is that, under new paradigms, they continue the search for new knowledge, tools, and a better society.

LCS-710 Text Comprehension and Production 2

This course promotes reading documents and texts through participatory, collaborative learning dynamics. Instructor and student take part in strategies that build disciplined command of knowledge, working through tasks involving integration, interdependence, and interaction between reading and writing, and the paradigms that arise from writing based on bibliographic sources. To carry out these tasks efficiently, the instructor encourages students to apply strategies that regulate their actions throughout the course. One of the most demanding and important academic tasks is evaluating scientific texts. Students must produce written work and essays throughout the course and effectively evaluate both their own texts and those of others.

LCS-711 Television and Audiovisual Media

This course’s main goal is for students to know and use the basic tools related to technology and television needed to create communication products and planned projects, achieving technical and professional preparation subject to an evaluation panel, to develop editing exercises brought to the classroom screen and later to commercial television — building meaningful knowledge of production and post-production techniques and technologies based on innovation across different audiovisual and digital formats and productions, enabling adaptation to multimedia communication and future technological environments in the field. This course leans more practical than theoretical: students must prepare their own academic tools to work independently, supervised by a facilitating instructor who helps shape students’ cognitive approach to foster anxiety-free creativity in completing the project.

LCS-712 Mass Sociology

This course covers a theoretical, sociological perspective on the relationship between a changing society and mass media, focused on its impact and behavioral change. Instructor and students will analyze sociological theories and concepts on media effects, their influence on shaping public opinion, and their role as transmitters of values and instruments of socialization. Course objectives include a focus on pragmatic theory to draw out its communicative implications (interpretation of meaning, the relationship between meaning and social roles, and between communication and social objectives); analyzing with students the relationship between communication and sociology, education, communication, public administration, political activity, and public opinion; and carrying out various analyses of media discourse in the press, radio, and television.

LCS-713 Thesis Seminar

This course focuses on a scientific methodology so students learn and apply the rules needed to develop their degree thesis from a formal, structural, and logical standpoint, walking students through the key steps connecting a clearly identified problem to a proposed solution in any dimension, as well as editing the design and later drafting of the document leading to graduation, culminating in the Thesis Seminar course. It functions as a methodological resource in the form of a proposal, which will be revised with the guidance of an advisor recommended by the university. Students must then complete a second stage by the end of the course, demonstrating command of these procedures by applying them to required written work during the academic term and presenting it before an evaluation panel. The instructor covers methodology and statistical knowledge, shared with students in plain language for better understanding and command of the following steps: Module 1 — Problem Analysis. Module 2 — Justification, Background, Hypothesis. Module 3 — Objectives: 3.1 General Objective, 3.2 Specific Objectives. Module 4 — Methodology. Module 5 — Mathematical and Statistical Modeling. Module 6 — Study Phases (Timeline), Resources, and Bibliographic References.